In order to have a great and successful company/organisation you have
to have a great marketing manager or a great marketing team. Often the
failure to a company’s success is how ineffective there marketing
efforts are.
To be a great marketing manager you have to be a great vision
creator. They have to make a marketing plan and make it clear to
everyone what the concept is. Also finding an “edge” on the product or
the company that the manager is trying to sell is an important step. The
marketing manager has to make the benefits of joining or buying the
product that he or she is selling worth the trouble. It is essential
that the marketing manager is an impeccable communicator so as to
display their vision clearly to others, usually in a pitch.
”For example, a marketing manager with a clear vision may say to
their advertising agency, “Our company will be selling a new product.
This product will be more expensive than the competition, but it’s a
more durable product and it’s easier to use – saving time and money.
This is our edge in the marketplace when the agency receives this type
of focused direction, they will have a clear picture of how to create
effective marketing materials.”-Greg Stine.
It is important for the marketing manager to have a good ego.
Although sometimes marketing managers have a tendency to be too arrogant
and believe that there way is always the right answer. However, having a
confident yet realistic vision of your self is essential to being a
good marketing manager.
To be an exceptional marketing manager you have to have a great
artistic eye. However, do not be fooled it is not the marketing managers
job to make everything look pretty. That is for people trained in
design. As the marketing manager is the person that knows most about the
product and or company he or she will know if the design is right for
them. For example; If you were selling girls baby clothes and your
website was all black and dark a customer is not likely to buy something
however if it was pink and filled with butterflies there is a much
greater chance of a customer buying of your website. It is important
that the marketing manager keeps up with their design skills as this is
often another let down to various companies.
It is important that the marketing team or manager keeps up with
what’s happening in the marketplace. They need to know what influences a
person’s buying decisions. Making sure that you keep your customers
happy by letting them know that their company that they have chosen to
put their time and money into is interested in them is essential. Doing
regular onsite visits to either their compony or customers, talking to
people in the same field of products and talk to their sales people and
understanding the customer and market is critical.
Marketing managers are usually always good at creating the big
picture. They don’t always focus on the little tasks but instead what
the end product is going to turn out and how that is then going to fit
into the rest of their company and improve their marketing. It is
important that marketing managers have a plan. Most managers cannot
function properly without a proper plan. However, again it is important
that the manager does not get caught up in the little details of making a
plan. A brief outline of what needs to be done for the day is essential
anything deeper than a simple to do list or plan is counterproductive.
The most important part of being the marketing manager is having a
marketing plan. This is absolutely indispensable. The dictionary
definition of a marketing plan is “A marketing plan may be part of an
overall business plan. Solid marketing strategy is the foundation of a
well-written marketing plan. While a marketing plan contains a list of
actions, a marketing plan without a sound strategic foundation is of
little use.”-Wikipedia
A good marketing manager understands that it is not whether the
product is better or superior, but whether it is perceived as better or
superior. The marketing manager is always encouraged to celebrate a good
sale or a success as this will create an eternal enthusiasm.
But of course the most important thing for any job is to have a
positive attitude and a great deal of love and passion for the job that
they are doing. You have to love being a sales person to be a great one.
Top ten salesman and marketing manager tips:
1. A Vision Creator
2. A Strong Ego
3. An Artistic Eye
4. Understands Their Market and Their Customers
5. Understands the Fundamentals of Branding, Marketing, and Advertising
6. A Big Picture Manager, Not a Micro-Manager
7. A Loose Planner
8. A Master of Internal Company Politics
9. In Control of the Budget
10. A Love of the Process
1Get a 16- or 64-oz soda or water bottle. Any tightly sealable container works, but you probably have an empty water bottle laying around somewhere.
2Add oil, water, and food coloring to the bottle. Fill the bottle 3/4 of the way full with vegetable oil, then top it off with water and about 10 drops of food coloring (or enough to make the solution appear fairly dark).
3Cut an Alka-Seltzer or Airborne tablet into pieces. You can either ration the pieces to make your lava lamp last longer or add more than one piece at a time for more interesting effects.
4Add pieces of the tablet to the bottle. This will cause the mixture to bubble. Repeat every time the bubbling stops. Unfortunately, with this type of lava lamp, the effects are temporary.
5Put the cap on and tip the bottle back and forth. This will cause the tiny droplets of colored water moving around inside the oil to join together, making bigger lava-squirt blobs. That's what scientists call them, anyway.
6Place a strong flashlight or search light under the bottle. This will illuminate the bubbles for maximum effect. But don't leave your bottle on top of a heated surface! Plastic will melt and you'll get oil everywhere.
