In order to have a great and successful company/organisation you have
to have a great marketing manager or a great marketing team. Often the
failure to a company’s success is how ineffective there marketing
efforts are.
To be a great marketing manager you have to be a great vision creator. They have to make a marketing plan and make it clear to everyone what the concept is. Also finding an “edge” on the product or the company that the manager is trying to sell is an important step. The marketing manager has to make the benefits of joining or buying the product that he or she is selling worth the trouble. It is essential that the marketing manager is an impeccable communicator so as to display their vision clearly to others, usually in a pitch.
”For example, a marketing manager with a clear vision may say to their advertising agency, “Our company will be selling a new product. This product will be more expensive than the competition, but it’s a more durable product and it’s easier to use – saving time and money. This is our edge in the marketplace when the agency receives this type of focused direction, they will have a clear picture of how to create effective marketing materials.”-Greg Stine.
It is important for the marketing manager to have a good ego. Although sometimes marketing managers have a tendency to be too arrogant and believe that there way is always the right answer. However, having a confident yet realistic vision of your self is essential to being a good marketing manager.
To be an exceptional marketing manager you have to have a great artistic eye. However, do not be fooled it is not the marketing managers job to make everything look pretty. That is for people trained in design. As the marketing manager is the person that knows most about the product and or company he or she will know if the design is right for them. For example; If you were selling girls baby clothes and your website was all black and dark a customer is not likely to buy something however if it was pink and filled with butterflies there is a much greater chance of a customer buying of your website. It is important that the marketing manager keeps up with their design skills as this is often another let down to various companies.
It is important that the marketing team or manager keeps up with what’s happening in the marketplace. They need to know what influences a person’s buying decisions. Making sure that you keep your customers happy by letting them know that their company that they have chosen to put their time and money into is interested in them is essential. Doing regular onsite visits to either their compony or customers, talking to people in the same field of products and talk to their sales people and understanding the customer and market is critical.
Marketing managers are usually always good at creating the big picture. They don’t always focus on the little tasks but instead what the end product is going to turn out and how that is then going to fit into the rest of their company and improve their marketing. It is important that marketing managers have a plan. Most managers cannot function properly without a proper plan. However, again it is important that the manager does not get caught up in the little details of making a plan. A brief outline of what needs to be done for the day is essential anything deeper than a simple to do list or plan is counterproductive.
The most important part of being the marketing manager is having a marketing plan. This is absolutely indispensable. The dictionary definition of a marketing plan is “A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.”-Wikipedia
A good marketing manager understands that it is not whether the product is better or superior, but whether it is perceived as better or superior. The marketing manager is always encouraged to celebrate a good sale or a success as this will create an eternal enthusiasm.
But of course the most important thing for any job is to have a positive attitude and a great deal of love and passion for the job that they are doing. You have to love being a sales person to be a great one.
To be a great marketing manager you have to be a great vision creator. They have to make a marketing plan and make it clear to everyone what the concept is. Also finding an “edge” on the product or the company that the manager is trying to sell is an important step. The marketing manager has to make the benefits of joining or buying the product that he or she is selling worth the trouble. It is essential that the marketing manager is an impeccable communicator so as to display their vision clearly to others, usually in a pitch.
”For example, a marketing manager with a clear vision may say to their advertising agency, “Our company will be selling a new product. This product will be more expensive than the competition, but it’s a more durable product and it’s easier to use – saving time and money. This is our edge in the marketplace when the agency receives this type of focused direction, they will have a clear picture of how to create effective marketing materials.”-Greg Stine.
It is important for the marketing manager to have a good ego. Although sometimes marketing managers have a tendency to be too arrogant and believe that there way is always the right answer. However, having a confident yet realistic vision of your self is essential to being a good marketing manager.
To be an exceptional marketing manager you have to have a great artistic eye. However, do not be fooled it is not the marketing managers job to make everything look pretty. That is for people trained in design. As the marketing manager is the person that knows most about the product and or company he or she will know if the design is right for them. For example; If you were selling girls baby clothes and your website was all black and dark a customer is not likely to buy something however if it was pink and filled with butterflies there is a much greater chance of a customer buying of your website. It is important that the marketing manager keeps up with their design skills as this is often another let down to various companies.
It is important that the marketing team or manager keeps up with what’s happening in the marketplace. They need to know what influences a person’s buying decisions. Making sure that you keep your customers happy by letting them know that their company that they have chosen to put their time and money into is interested in them is essential. Doing regular onsite visits to either their compony or customers, talking to people in the same field of products and talk to their sales people and understanding the customer and market is critical.
Marketing managers are usually always good at creating the big picture. They don’t always focus on the little tasks but instead what the end product is going to turn out and how that is then going to fit into the rest of their company and improve their marketing. It is important that marketing managers have a plan. Most managers cannot function properly without a proper plan. However, again it is important that the manager does not get caught up in the little details of making a plan. A brief outline of what needs to be done for the day is essential anything deeper than a simple to do list or plan is counterproductive.
The most important part of being the marketing manager is having a marketing plan. This is absolutely indispensable. The dictionary definition of a marketing plan is “A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.”-Wikipedia
A good marketing manager understands that it is not whether the product is better or superior, but whether it is perceived as better or superior. The marketing manager is always encouraged to celebrate a good sale or a success as this will create an eternal enthusiasm.
But of course the most important thing for any job is to have a positive attitude and a great deal of love and passion for the job that they are doing. You have to love being a sales person to be a great one.
Top ten salesman and marketing manager tips:
1. A Vision Creator
2. A Strong Ego
3. An Artistic Eye
4. Understands Their Market and Their Customers
5. Understands the Fundamentals of Branding, Marketing, and Advertising
6. A Big Picture Manager, Not a Micro-Manager
7. A Loose Planner
8. A Master of Internal Company Politics
9. In Control of the Budget
10. A Love of the Process
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